Waylands to represent Volvo in Bristol

Waylands are delighted to announce a further strengthening of their Volvo partnership, with appointment to represent the Brand in Bristol. This takes their number of Volvo dealerships to five.

Trading will commence in mid-August with the completion of a newly built 17,000sq ft Volvo Retail Environment (VRE) dealership located at the former Rolls-Royce Works in Filton. Waylands have been working with Volvo UK and St Francis Group throughout the construction as it nears completion this summer.

The site which is part of the Horizon 38 regeneration project and neighbours the Cribbs Causeway Mall and Retail Park is one of the last remaining plots with frontage onto the A38, and boasts connections to both the M4 and M5 in just 10 minutes.

The prestigious 8 car showroom will incorporate the welcoming Volvo “Living Room”, the latest in Volvo servicing technology in a stunning Aftersales environment, and the most powerful charging points for the range of new Electric Vehicles arriving soon. The dealership will offer over 70 Approved Used units from across the Volvo range, all covered by Brand’s “Selekt” scheme.

Continuing the Group’s previous growth strategy, Bristol forms a contiguous territory to its existing sites, and the Group will now represent Volvo across the M4 corridor from to Bristol to Reading.

John O’Hanlon, CEO commented “We are excited about this opportunity. It fits perfectly with our other Volvo representation and cements further our already strong relationship with the Brand. This further increases our scale, following our recent acquisition of Waylands Kia in Reading, and sets the business on track for £160m turnover in a full year of trading.

From this site we will be able to offer world class levels of experience to our customers and our teams, but we will also have capacity to ensure we can deliver on the huge potential of the Bristol territory for many years to come. We look forward to opening the doors in mid-August, when we can welcome customers and colleagues, old and new, to our stunning new dealership”

Waylands is an Award-winning Motor Retailer (currently Automotive Management and Motor Dealer Group of the Year) that represents Volvo in four locations (Newbury, Oxford, Reading and Swindon) and Kia in Reading.