The Great Tuna Road Trip – A Sustainable Seafood Adventure​

Two of the UK’s most exciting chefs are heading to Cornwall for a sustainable seafood mission with one incredible target - British Bluefin tuna.

Ricki Weston, Executive Chef at Whatley Manor, will travel from the Cotswolds in the Fully Electric Volvo EX90, supplied by Waylands, to meet Luke French, Chef-Owner of JÖRO. Together, they’ll join a licensed crew in Mevagissey Harbour, helping with line-caught fishing and learning firsthand how this rare Bluefin tuna is responsibly brought to shore. Rather than simply sourcing a fish, the chefs are going straight to the people who care for our oceans, experiencing the process up close. Ricki’s journey in the Volvo EX90 also demonstrates how comfort, performance, and sustainability can go hand in hand.

“For me, sustainability isn’t a trend, it’s a commitment,” says Ricki. “From the food we create to the way we travel, every detail matters.”

Why Go All This Way for Tuna?

After decades away, Bluefin tuna is back in UK waters, but it remains rare and carefully regulated. In Cornwall, Ricki and Luke will witness responsible, line-caught fishing in action. One fish alone could tip the scales at over 120kg, and back in their kitchens, the chefs will use every single part of it. From gills to tail, nothing will be wasted, a true zero-waste approach that honours the ingredient.

The journey will culminate in a special one-off dinner at JÖRO, where each chef will serve a dish that tells the story of their adventure, from ocean to plate.

The Volvo EX90 – Driving Change

Covering hundreds of miles and ending with an intense dinner service means every detail counts, including the journey itself. The Volvo EX90, provided by Waylands, will make that journey smooth, quiet, and emission-free.

“I didn’t expect to love an electric SUV this much,” says Ricki. “It’s stylish, comfortable, and powerful without compromising on some serious sustainability credentials.”

More Than a Road Trip

The Great Tuna Road Trip isn’t just about chasing a fish. It’s about proving that sustainable seafood, eco-friendly travel, and luxury experiences can go hand in hand. From ocean-friendly fishing to zero-waste cooking to driving electric, Ricki and Luke will show that small choices add up to big change.

Follow the journey and see how the future of food and travel can look when sustainability is on the menu.