Are you passionate about cars? Are you passionate about getting to know people? Are you a natural motivator and leader of people? Do you want to work with a brand that has an amazing and growing product line up?

If so … you could be just who Waylands are looking for to join our team as the full-time General Manager of our new Kia dealership in Oxford. This is a prime opportunity to be at the forefront of driving success in this dynamic transition.

What is the Role?

As the General Manager, you will be in charge of every area of the dealerships and ensuring all manufacture targets are met. Friendly, professional and forward thinking, you’ll inspire your team to make every customer’s experience exceptional. Experienced in motor retail, particularly in Sales, you will have the skills to guide and motivate your team and can implement change to take the dealership to new heights.

In this role you will be expected to develop and increase profitability at the site. The objective is to set out a clear vision and direction for the business, ensuring volumes and profit opportunities are maximised by achieving all the company’s key KPI’s, whilst looking to create an excellent customer experience by adopting the Waylands value of the customer always comes first.

What are the Responsibilities?

  • Manage and motivate a team of automotive professionals to achieve key targets and deliver continuous improvement.
  • Grow our relationship with the manufacturer and be the day to day contact with them.
  • Monitor the daily financial performance of all departments and take corrective action when needed.
  • Ensure the dealership is adequately resourced at all times.
  • Work with all the Department Managers developing strategies to achieve short, medium and long term objectives.
  • Support the Marketing team with advertising and promotional Sales and Aftersales activities
  • Complete regular accounts reviews with the department managers.
  • Manage and review the working capital for the dealerships i.e., ensuring debtors & creditors are managed effectively and keeping within your working capital budget guidelines.
  • Feed information to the team keeping them aware of day-to-day running aims, future plans, processes, systems and policies for a customer focused environment.
  • Provide regular updates to Senior Management on the Department performance, target results and future plans.
  • Ensure the team follows the Financial Conduct Authority (FCA) standards so all finance products that are sold meet the guidelines.
  • Review and comply with the manufacturer’s standards.

Who Are We Looking For?

  • You will be an experienced Manager within an automotive main dealer
  • Be a confident and enthusiastic person with the drive to succeed
  • Have excellent people skills both with customers and staff
  • Be forward thinking and deliver positive change
  • Be able to motivate every type of person & ensure a team focussed environment

What Do You Get in Return?

  • Company Car and fuel card
  • 31 days holiday per year (including Bank Holidays)
  • Benefits platform with employee support programme
  • Discounted rates of vehicle parts and servicing
  • Opportunities for training and career progression
  • Contributory pensions scheme for eligible staff
  • Private healthcare
  • Life insurance of 3 x salary

Why Waylands?

Waylands is a successful and growing motor retail group, with 15 representation points across the Thames Valley and the M4 corridor, extending into South Wales.

We are committed to working with the very best manufacturer partners, who have electrification, sustainability and customer experience as their key focus areas.

Our company value “our people are at the heart of our success” was demonstrated recently when we won the AM Dealer Group of the Year award for the sixth year running. Our commitment to providing the highest quality service, along with the confidence and pride that we have in our company are the foundation of our reputation amongst customers and industry.

We like to grow our own talent. We love promoting people and offer a range of development and training opportunities, including our Future Leaders Programme, aimed at building future leadership capability within our team. We recruit talent over experience.

We are committed to building a diverse workforce. We hire great people from a wide variety of backgrounds, because diverse views and ideas makes our company stronger. If you’re interested in learning more, we’d love to receive your application.

Ref: GM

Closing Date 09/03/2026
Location Waylands Kia Oxford
Benefits Management
Working Hours 5-day week on a rota (45 hours per week)
Salary OTE of up to £85k

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