About Waylands

Leading automotive retailers representing Volvo, Polestar, Kia, Honda, MG, OMODA and JAECOO across Berkshire, Glamorgan, Gloucestershire, Oxfordshire and Wiltshire.

A family-owned business, we are proud to represent Volvo, Polestar, Kia, Honda, MG, OMODA and JAECOO across our locations in Bicester, Bristol, Cardiff, Gloucester, Newbury, Oxford, Reading and Swindon.

In recent years, we have been awarded ‘Best Dealer Group of the Year’ for six consecutive years and crowned ‘Used Car Dealer Group of the Year’ in 2025. Whether you are looking to purchase your next car from our range of new and used cars, or simply book routine maintenance or repairs for your vehicle, our teams are on hand in our showrooms or online and ready to help.

When booking your vehicle service, MOT or routine repairs, you can be reassured that our team of manufacturer trained technicians will provide the very best of care for your vehicle. From the use of genuine parts to safety recall checks and software upgrades, our workshops are equipped to ensure that your car stays in optimum condition.

Finally, we are delighted to be at the forefront of the transition to electric, supporting our customers on their journey to determine whether an electric vehicle (EV) is right for their lifestyle. With our team of dedicated EV specialists, we are proud to be Electric Vehicle Approved (EVA) by the National Franchised Dealer Association. This means that you can trust Waylands when choosing your next car and considering whether an electric vehicle should be on your shopping list.

What to expect at Waylands

Our vision is to be the best automotive retail group in the UK, and as part of this we have a strong set of core values including honesty, integrity, professionalism, focus and care.

We are incredibly proud of the reputation that we have built since we were founded in 2017, placing people at the heart of our business and priding ourselves on delivering the very best to our colleagues and our customers.

In 2025, 94% of our customers said that they would be happy to recommend us, and 93% of our colleagues would recommend us as a place to work, recognising the premium and tailored service that we strive to offer everyone that we interact with.

Do you have a question or query? Contact our customer services team today.

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Company Info

Reg Office: Imperial Way Reading Berkshire RG2 0BF

Reg. Company Number: 10253292

VAT Reg. No. 315 340 439

Waylands Automotive Limited is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers. We do not charge a fee for our Consumer Credit services. We do not act as a financial adviser, or fiduciary. We act in our own interest, whichever lender we introduce you to, we will typically receive commission from them based on either a fixed fee or a fixed percentage of the amount you borrow. Any and all commission amounts will be fully disclosed to you as part of your sales journey. You will be required to give your fully informed consent to our receipt of this commission. By doing this, you acknowledge that you understand our role as a credit broker, and that we will receive a financial incentive if you take out a loan from a lender that we introduce you to.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over, Guarantees may be required.