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Waylands extends its representation into Oxfordshire with fourth Volvo retailer acquisition
Family-run motor retail group, Waylands, has extended its Volvo representation into Oxfordshire, with the recent acquisition of Volvo Cars Oxford.
Waylands acquired the retailer on Friday 5th October 2018, increasing the number of Volvo retailers that the group represents to four.
Established by John O’Hanlon in 2017, the group’s other retailers are Volvo Cars Reading - its first franchise, which was purchased last year - Fawcett’s Volvo Newbury, and Waylands Volvo Swindon, which were both acquired earlier this year.
The acquisition of Volvo Cars Oxford has further cemented the group’s partnership with the Volvo brand, as Waylands now represents Volvo in Berkshire, Oxfordshire and Wiltshire.
Volvo Cars Oxford will also be moving to a new location on Cumnor Hill in Botley, Oxford, just a short distance from the retailer’s existing location.
John O’Hanlon, CEO of Waylands, said: “Everyone at Waylands is delighted to have acquired our fourth Volvo retailer, Waylands Volvo Oxford, and we are excited to relocate to the brand new site on Cumnor Hill.
“We believe that our relationship with our customers goes far beyond the initial purchase of the car and it is important to us that we deliver on our promises and offer full transparency to deliver an exceptional experience.
“The team are looking forward to meeting existing customers but we would also like to encourage those living in Oxford to come and visit us to chat about their car purchase and servicing needs, as well as test drive one of the latest Volvo models!”
Waylands Volvo Oxford offers an extensive range of new and used Volvo models, along with a full aftersales service.
For further information about Waylands Volvo Oxford, email firstname.lastname@example.org or call 01865 671550. For general information, please visit www.waylands.co.uk.
Waylands Acquire Volvo Cars Swindon
From the original purchase of Volvo Cars Reading in November 2017 and Fawcetts Volvo in May 2018, the Group continues to extend its Volvo representation along the M4 corridor, cementing its partnership with the Volvo Brand.
With nearly 200 car display and parking spaces, we will be able to showcase all of the fantastic new Volvo product, carry a significant number of used and demonstrator vehicles and have the capacity and resource to meet all our customer’s expectations.
This is another key step in our ambition to add further scale to the business, and to realise our stated plan of £100m turnover by 2021.”
New state of the art facility 2018
Volvo Cars Reading has opened its temporary doors for business just as building on a new state-of-the-art facility is about to begin.
The new site is due to open in summer 2018 and has been designed in keeping with the brand’s Scandinavian-inspired concept known as the Volvo Retail Experience (VRE). VRE, a global brand standard that Volvo Car UK is rolling out across its dealer network, is designed to create an open environment in which customers are relaxed and at ease. This includes flexible waiting and working areas, along with large interior glazing that allows customers to see their Volvo being worked on in the workshop.
The new workshop environment will provide customers with while-you-wait servicing and MOT tests. Teams of Personal Service Technicians (PSTs) work on cars in pairs rather than individually so work can be carried out twice as fast, nearly halving customer waiting times. PSTs form part of Volvo Personal Service, which streamlines aftersales functions to improve workshop efficiency while delivering a much more personal service to customers via dedicated service technicians.
With a high-profile location on the A33 nearer to the M4, once completed, the new facility will incorporate a showroom where new models will be on display and a comfortable waiting area for customers. The dealership will include a large forecourt where pre-owned Volvo vehicles will be sold under the brand’s Volvo Selekt approved-used programme, and a workshop complete with advanced equipment will meet service and repair requirements of Volvo customers throughout Berkshire.
Volvo Cars Reading falls under the ownership of the newly created Waylands Automotive, headed up by John O’Hanlon, former CEO of Ridgeway Group.
Commented O’Hanlon: "I am delighted to be working with Volvo on this exciting opportunity in the Reading territory. The combination of the vibrant Volvo brand with its class leading products and the dynamic Reading economy was too good an opportunity to resist. Our primary aims will be to deliver class leading service for our customers and a fantastic place to work for our teams."
"We are continuing to offer the same high level of service, repair and maintenance services, test drives in Volvo vehicles from across the range – including the newly launched, award-winning XC60 premium SUV – and retailing used Volvo cars as part of the approved-used programme."
"We are looking forward to a very exciting future representing Volvo in Reading, and once open we are confident customers will be really impressed."