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Discover the latest Volvo releases and automotive industry news with Waylands Volvo

Stay up-to-date with all the latest goings on at Waylands Volvo, plus all you need to know about recent Volvo model releases right here. Explore the articles below to find out more about the brand you love, or visit our showrooms in Newbury, Oxford, Reading and Swindon to see your favourite models in the flesh.

Waylands Oxford Opens new Retailer

Waylands Oxford has opened the doors to its brand-new showroom, following a £1m site investment.

Waylands Oxford is now open for business at its new home on Cumnor Hill, adjacent to the retailer’s previous premises.

The new-build features a range of models from the recently refreshed Volvo range, including the S60 sport saloon, the XC40 and XC90 and includes a greater display of Approved Used Volvo Selekt models on the forecourt, as well as increased customer parking.

Designed to make customers feel relaxed and at ease, the showroom features a signature lounge area, complete with Scandinavian furniture, free Wi-Fi, plus coffee and cake for a Swedish ‘fika’ break.

Within the showroom, customers can now see all activity taking place in the new workshops, thanks to large exterior and interior glazing. The workshops also feature the very latest equipment, to allow technicians to look after every customer’s Volvo to the highest standards possible.

Oxford residents are being invited to see for themselves the impressive new 10-car Volvo showroom and explore the very latest model line-up.

Dominic Gouldsborough, General Manager at Waylands Oxford, explains: “The team and I are delighted that our brand-new showroom is now open. The investment in the site demonstrates the high level of importance we place on making the Volvo customer experience as individual and as enjoyable as possible.

“We cannot wait to welcome customers for a cup of coffee and a chat about their car purchase and servicing needs in our new home.”

For further information about Waylands Oxford, email oxfordenquiries@waylands.co.uk or call 01865 671550.

Waylands Reading Wins Motor Trader New Retailer of the Year 2019

Waylands Reading is celebrating after scooping an impressive accolade at a national awards ceremony.

Waylands Volvo Reading, on Imperial Way, has been crowned ‘New Dealership of the Year’ at the Motor Trader Awards 2019.

Motor Trader, a leading publication for the UK’s car retailer sector, commended the family-owned retailer for its sales performance, customer service, strong team ethic and management. 

Waylands was established by the present CEO, John O’Hanlon, in 2017, and began its journey to build a family-owned regional retailer group in the Thames Valley with the acquisition of Volvo Cars Reading that same year.

Despite the challenges of a start-up, the business grew from strength to strength and provided consistently high levels of customer service. Following a relocation to its permanent new home earlier this year, Waylands continues to maintain excellent customer service levels, boasts award-winning staff, and delivers a premium Volvo experience in Reading.

John O'Hanlon, CEO of Waylands, said: “We are delighted to receive the award for ‘New Dealership of the Year’ from Motor Trader.  

“Waylands Reading is not just a business, but a way of life for us. Staff members are encouraged to work for the good of the company, as well as the customer, and there is a genuine focus on family, respect and values. It truly does live up to the human-centric value which sets the Volvo brand apart. Customers who visit a Waylands business should feel the difference.

“Our entire team works tirelessly to deliver exceptional experiences to all our customers, and it’s wonderful to receive this accolade in recognition of the service we provide.”

Waylands extends its representation into Oxfordshire with fourth Volvo retailer acquisition

Family-run motor retail group, Waylands, has extended its Volvo representation into Oxfordshire, with the recent acquisition of Volvo Cars Oxford.

Waylands acquired the retailer on Friday 5th October 2018, increasing the number of Volvo retailers that the group represents to four.

Established by John O’Hanlon in 2017, the group’s other retailers are Volvo Cars Reading - its first franchise, which was purchased last year - Fawcett’s Volvo Newbury, and Waylands Volvo Swindon, which were both acquired earlier this year.

The acquisition of Volvo Cars Oxford has further cemented the group’s partnership with the Volvo brand, as Waylands now represents Volvo in Berkshire, Oxfordshire and Wiltshire.

Volvo Cars Oxford will also be moving to a new location on Cumnor Hill in Botley, Oxford, just a short distance from the retailer’s existing location.

John O’Hanlon, CEO of Waylands, said: “Everyone at Waylands is delighted to have acquired our fourth Volvo retailer, Waylands Volvo Oxford, and we are excited to relocate to the brand new site on Cumnor Hill.

“We believe that our relationship with our customers goes far beyond the initial purchase of the car and it is important to us that we deliver on our promises and offer full transparency to deliver an exceptional experience.

 “The team are looking forward to meeting existing customers but we would also like to encourage those living in Oxford to come and visit us to chat about their car purchase and servicing needs, as well as test drive one of the latest Volvo models!”

Waylands Volvo Oxford offers an extensive range of new and used Volvo models, along with a full aftersales service.

For further information about Waylands Volvo Oxford, email oxfordenquiries@waylands.co.uk or call 01865 671550. For general information, please visit www.waylands.co.uk.  

Waylands Acquire Volvo Cars Swindon

Waylands is delighted to announce the acquisition of Volvo Cars Swindon on the 31 August 2018.

From the original purchase of Volvo Cars Reading in November 2017 and Fawcetts Volvo in May 2018, the Group continues to extend its Volvo representation along the M4 corridor, cementing its partnership with the Volvo Brand.

John O’Hanlon (CEO) commented:

“We are pleased that we have successfully completed this transaction. Swindon represents a territory with huge potential and is contiguous to our Newbury and Reading market area.
We look forward to working with the team at Swindon and meeting our new and existing customers. The 2 acre site is in a fantastic location; only 2 minutes from the M4 and on the hugely busy Great Western Way.

With nearly 200 car display and parking spaces, we will be able to showcase all of the fantastic new Volvo product, carry a significant number of used and demonstrator vehicles and have the capacity and resource to meet all our customer’s expectations.

We are working on plans to fully implement Volvo’s new retail concept “VRE” onto the site which will create one of the best motor retail environments in the region.

This is another key step in our ambition to add further scale to the business, and to realise our stated plan of £100m turnover by 2021.”

New state of the art facility 2018

Volvo Cars Reading has opened its temporary doors for business just as building on a new state-of-the-art facility is about to begin.

Volvo Cars Reading has taken over from Lancaster Volvo and has relocated to its temporary home around the corner from its previous Rose Kiln Lane site. Volvo Cars Reading will offer a full range of services from this temporary site and continue to provide excellent customer service throughout its relocation.

The new site is due to open in summer 2018 and has been designed in keeping with the brand’s Scandinavian-inspired concept known as the Volvo Retail Experience (VRE). VRE, a global brand standard that Volvo Car UK is rolling out across its dealer network, is designed to create an open environment in which customers are relaxed and at ease. This includes flexible waiting and working areas, along with large interior glazing that allows customers to see their Volvo being worked on in the workshop.

The new workshop environment will provide customers with while-you-wait servicing and MOT tests. Teams of Personal Service Technicians (PSTs) work on cars in pairs rather than individually so work can be carried out twice as fast, nearly halving customer waiting times. PSTs form part of Volvo Personal Service, which streamlines aftersales functions to improve workshop efficiency while delivering a much more personal service to customers via dedicated service technicians.

With a high-profile location on the A33 nearer to the M4, once completed, the new facility will incorporate a showroom where new models will be on display and a comfortable waiting area for customers. The dealership will include a large forecourt where pre-owned Volvo vehicles will be sold under the brand’s Volvo Selekt approved-used programme, and a workshop complete with advanced equipment will meet service and repair requirements of Volvo customers throughout Berkshire.

Volvo Cars Reading falls under the ownership of the newly created Waylands Automotive, headed up by John O’Hanlon, former CEO of Ridgeway Group.

Commented O’Hanlon: "I am delighted to be working with Volvo on this exciting opportunity in the Reading territory. The combination of the vibrant Volvo brand with its class leading products and the dynamic Reading economy was too good an opportunity to resist. Our primary aims will be to deliver class leading service for our customers and a fantastic place to work for our teams."

"We are continuing to offer the same high level of service, repair and maintenance services, test drives in Volvo vehicles from across the range – including the newly launched, award-winning XC60 premium SUV – and retailing used Volvo cars as part of the approved-used programme."

"We are looking forward to a very exciting future representing Volvo in Reading, and once open we are confident customers will be really impressed."
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